In a time when beauty is constantly being redefined, Alberto Maccari, founder of Studio Mac, pushes the boundaries of visual storytelling by seamlessly integrating artificial intelligence into conceptual photography.

This series is not just about aesthetic enhancement, it’s a bold artistic statement. It challenges the rigid definitions of beauty by expanding the real image into a dreamlike dimension, where technology doesn’t replace creativity but amplifies it. The transition between raw photography and AI-generated elements allows us to explore a new visual language, one that is surreal, poetic, and deeply evocative.

We offer brands and publications a pioneering approach to fashion and beauty imagery through White Rabbit Hole. Whether for editorials, campaigns, or brand storytelling, our AI-powered process enables the creation of visually striking narratives that go beyond traditional photography, setting new standards in the industry.

AI-powered visual storytelling for brands that dare to be different.