For the silk kimono brand Kimowi.com, we first worked on brand strategy and branding, followed by the development of the website in parallel with the creation of AI-generated content. Once the patterns for the various collections were designed, we applied these fabrics to digital models, faithfully replicating the kimonos in different settings.

This innovative approach not only allowed us to present the catalog and lookbook to stakeholders but also enabled the creation of immersive environments for different campaigns and collections.

This strategy facilitated the sales phase and partnerships with luxury hotels, crafting a visually evocative and elegant narrative that showcased the silk kimonos in a way that deeply resonated with the brand’s clientele, even before the first kimono order. This resulted in time savings and a more precise understanding of local customer preferences.

At whiterabbithole.ai, we supported Kimowi in bringing its vision of sustainable and artisanal luxury to life by developing a strategy that seamlessly blends AI-driven design with high-end craftsmanship. Our approach allowed for the creation of bespoke silk kimonos that reflect the brand’s unique identity while remaining true to its commitment to exclusivity and sustainability—without relying on mass production.

By leveraging generative AI, we helped Kimowi visualize and refine its collections before production, providing an efficient way to showcase designs, anticipate customer preferences, and establish strategic partnerships with luxury hotels. This method not only streamlined the creative and sales processes but also reinforced the brand’s positioning in the luxury fashion space, where innovation and heritage go hand in hand.