Privacy and cookies
Your data, in plain words
Last updated: 9 November 2026
Who we are
White Rabbit Hole is an AI-driven creative studio in Brussels, Belgium. We decide why and how the data described here is used, so we are the controller. You can reach us at hello@whiterabbithole.ai for anything on this page.
What we collect, and why
Just visiting. We do not ask you to sign up and we do not store anything about you ourselves. Our hosting provider, Vercel, processes technical data such as your IP address to deliver the pages and keep the site secure. This is our legitimate interest in running a safe website.
Visit statistics (only if you accept). With your consent we use Google Analytics to count visits and see what works: pages viewed, device and browser, approximate location, and a few actions such as using Photo Sort. Nothing is loaded and no analytics cookie is set before you press Accept. Our legal basis is your consent, and you can withdraw it at any time with the Cookie settings link at the bottom of any page. Google keeps analytics data for at most 14 months.
Photo Sort. Your photos and videos are read inside your browser and are never uploaded to us. To unlock saving your folders we ask for your name and email, so we know who uses our free tools. This is our legitimate interest, and we write to you only if you tick the newsletter box, which is your consent. We keep the details until you ask us to remove them, and the newsletter until you unsubscribe. Your browser also remembers locally that you already unlocked the tool, so you are not asked twice.
Magic Hat quotes. The “Request a quote” form does not send anything to us by itself: it opens your own email app with the message ready to send, and nothing you type is stored on this site. If you send it, we keep the message only to answer you and to prepare the quote. If online payment is added later, it will be handled by a payment provider and we will never see your card details.
Writing to us. If you email us we use your message and address to reply, and keep them as long as the conversation or the project needs.
Videos. Some project pages show a YouTube video, loaded in YouTube’s privacy-enhanced mode. YouTube can receive your IP address when you open one, and may set cookies once you press play. Fonts and images come from our own domain.
Links to other sites (Instagram, YouTube, LinkedIn) have their own privacy rules.
Who else handles it
Vercel (hosting), Google (analytics, only with your consent) and the tools we use to keep our contact list and send email. Some of these providers are based outside the European Economic Area. In that case the transfer relies on the safeguards the law provides, such as standard contractual clauses or the EU-US Data Privacy Framework. We do not sell your data.
Cookies and local storage
| Name | What for | How long |
|---|---|---|
wrh-consent (local storage) | Remembers your cookie choice | 12 months |
| Photo Sort memory (local storage) | Remembers that you unlocked the tool | Until you clear your browser data |
_ga, _ga_* (Google) | Visit statistics. Only after you accept | Up to 2 years |
The first two are needed for the site to remember your choices. The Google cookies are never set without your consent.
Your rights
You can ask us for a copy of your data, to correct it, to delete it, to limit how we use it, to move it elsewhere, or to object to its use. You can withdraw a consent whenever you like. Write to hello@whiterabbithole.ai and we will answer within one month.
If you think we handled your data badly, you can complain to the Belgian Data Protection Authority (autoriteprotectiondonnees.be).
Changes
If this page changes in a way that matters, the date at the top changes too.